About me

I am a Senior Designer with more than 7 years experience in Design Strategy, Product Design and UX specialized in industry and aviation.
I’m working on international design projects in Spain, Italy, United States and more, organizing workshops and co-design activities, being proficient from the first concept sketches to the creation of design systems.


Senior UX Designer, Nuvolar Works

June 2018 – Current

I’m responsible of the user experience of digital products for the private aviation industry. I am leading a growing team of design professionals.
I’m providing guidance and taking responsibility on all the UX design phases, conducting user research, delivering concepts and strategy presentations, building wireframes and interactive prototypes, kickstarting design systems.
I am regularly conducting user interviews, ideation workshops and delivering demos to the clients and stakeholders. I am experienced in inclusivity and accessibility matters and applying them on a daily basis.
I’m part of a team of different professionals (POs, front end developers, QA and Support) following Agile metodologies and Scrum frameworks.

Barcelona, Spain

Senior UX Designer, Niew Design

February 2014 – May 2018

As Senior Designer, I was responsible of the UX and UI of many exciting projects in the fields of Industry, Service Integrator, Marketing & Communication, Public Administration. I was a competence coach for a multidisciplinary team, as well as being a referent the client, conducting co-design sessions and reviews. I was responsible for the concept, development and creative direction of Industry projects (HMIs, new cross-device services, participation to awards).

Modena, Italy

Visual and Service Designer, INDEED Innovation

February 2013 – August 2013

During my 7 months internship I took care of the redesign of the company website, creating different proposals and assets. I was also involved in projects of UI prototyping and design for machines and HMI navigation systems.
I took care of the creation and utilization of service design tools: moodboards, customer journey maps, personas, issue cards and so on.

Hamburg, Germany

User Interface Designer, Tetra Pak

March 2012 – February 2013

I worked as a consultant supporting the Front End Innovation Design team of the Modena headquarter on different projects.
My tasks included icon design, User Interface design, grid and layout specifications for HMIs in production plants.

Modena, Italy – Lund, Sweden

Process and Activities
Project Planning

Deadlines definition
Resources planning
Sprints definition

Discover & Define

Codesign meeting
User interviews
Expert Discovery
Heuristic Evaluation
Ideation Workshop
Personas creation
User Journey maps
Content inventory
Competitor benchmark

Design & Deliver

Concept design
Sketching and Wireframing User flows
Codesign meeting
System maps
RITE Prototyping (lo-fi & hi-fi) User Testing
UI specs creation
Graphical detailing

Dev Support

Developers brief
UX QA on Front End