About me

I am a Senior Designer with more than 8 years experience in Design Strategy, Product Design and UX specialized in industry and aviation. I’m organizing workshops and co-design activities, being proficient from the first concept sketches to the creation of design systems.

All my design decision are based on human-centered methodologies and on the deep knowledge of the end-user, the market and the product strategy.

Senior UX Designer, Bynder

May 2021 – Current

Barcelona, Spain

Design Lead, Nuvolar Works

June 2020 – May 2021

I was leading a growing team of design, copywriting and marketing professionals. I’m responsible of the user experience of digital products for the private aviation industry, providing guidance and taking responsibility on all the product design phases.
I’m part of a team of different professionals (Product Owners, Developers, QA and Support) following Agile methodologies and Scrum frameworks.

Barcelona, Spain

Senior UX Designer, Nuvolar Works

May 2018 – March 2021

I was conducting user research, delivering concepts and strategy presentations, building wireframes and interactive prototypes, kickstarting design systems.
I was regularly performing user interviews, ideation workshops and delivering demos to the clients and stakeholders, applying inclusivity and accessibility matters on a daily basis.

Barcelona, Spain

UX Project Lead, Niew Design

June 2017 – May 2018

I was a project lead / competence coach for a multidisciplinary team, as well as being a referent the client, conducting co-design sessions and reviews. I was responsible for the concept, development and creative direction of Industry projects (HMIs, new cross-device services, participation to awards). I was coaching and mentoring a team of design professionals.

Modena, Italy

Senior UX Designer, Niew Design

February 2014 – May 2017

As Senior Designer, I was responsible of the UX and UI of many exciting projects in the fields of Industry, Service Integrator, Marketing & Communication, Public Administration.

Modena, Italy

Visual and Service Designer, INDEED Innovation

February 2013 – August 2013

During my 7 months internship I took care of the redesign of the company website, creating different proposals and assets. I was also involved in projects of UI prototyping and design for machines and HMI navigation systems.
I took care of the creation and utilization of service design tools: moodboards, customer journey maps, personas, issue cards and so on.

Hamburg, Germany

User Interface Designer, Tetra Pak

March 2012 – February 2013

I worked as a consultant supporting the Front End Innovation Design team of the Modena headquarter on different projects.
My tasks included icon design, User Interface design, grid and layout specifications for HMIs in production plants.

Modena, Italy – Lund, Sweden

Process and Activities
Project Planning

Deadlines definition
Resources planning
Sprints definition

Discover & Define

Codesign meeting
User interviews
Expert Discovery
Heuristic Evaluation
Ideation Workshop
Personas creation
User Journey maps
Content inventory
Competitor benchmark

Design & Deliver

Concept design
Sketching and Wireframing User flows
Codesign meeting
System maps
RITE Prototyping (lo-fi & hi-fi) User Testing
UI specs creation
Graphical detailing

Dev Support

Developers brief
UX QA on Front End